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SAMSUNG
Visual Display
Design Story Book. 
Texted in English,
May 2019.


The Design Book tells the stories behind the designing of each Samsung TV in 2019. Product images and photos were taken in a way to be reflective of the unique designs while showcasing their use in various lifestyles. The book is, in effect, a combination of three books: one introducing the design philosophy embodied in all Samsung TVs, one on high-definition TVs, and the third on lifestyle TVs. Based on the specific needs of marketing or promotional events, the books can be used separately or in combination.