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Samsung Design Visual Identity System

Playbook, Introduction Toolkit and Presentation Template for Samsung, Korean and English Editions, September, 2020. 

삼성 디자인만의 차별화된 이미지 구축과 통일된 비주얼 커뮤니케이션을 위한 가이드를 제작하였습니다. 삼성의 디자인 철학 슬로건을 담은 커뮤니케이션 디자인 요소와 다양한 적용법으로 구성하였습니다. 또한 컬러, 타이포그래피, 그래픽 등 기본적인 비주얼 요소가 일관성을 유지할 수 있도록 안내하며, 다양한 어플리케이션 샘플을 통해 비주얼 요소들을 다양하게 확장하여 사용할 수 있도록 하였습니다.
'iF 디자인 어워드'에서 커뮤니케이션 디자인 부문 본상(Winner)을 수상하였습니다.

Customers form their impression of a brand design at a wide range of touchpoints from the external design of a product to consumer experience with the product and brand communication activities. Most of all, the communication activities involve a variety of media including PR materials, retail stores, exhibitions, and events, and we needed a unified set of visual communication tools to establish Samsung Design’s differentiated image in brand communication with our customers.
Samsung Design Communication Playbook is composed of communication design elements and their applications, which represent the spirit of our design philosophy slogan released in 2019: "Be Bold. Resonate with Soul." This playbook serves as a guide to ensure the consistency of basic visual assets such as color, typography, and graphics, and the application samples inspire the diverse usage of the visual assets.

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