V/A        Projects       About       Contact      Research

Samsung Design Visual Identity System

Playbook, Introduction Toolkit and Presentation Template for Samsung, Korean and English Editions, September, 2020. 

Customers form their impression of a brand design at a wide range of touchpoints from the external design of a product to consumer experience with the product and brand communication activities. Most of all, the communication activities involve a variety of media including PR materials, retail stores, exhibitions, and events, and we needed a unified set of visual communication tools to establish Samsung Design’s differentiated image in brand communication with our customers.

Samsung Design Communication Playbook is composed of communication design elements and their applications, which represent the spirit of our design philosophy slogan released in 2019: "Be Bold. Resonate with Soul." This playbook serves as a guide to ensure the consistency of basic visual assets such as color, typography, and graphics, and the application samples inspire the diverse usage of the visual assets.